Our big new website is on its way!

Getting kids ready for
the world that's coming.

Thanks for stopping by. We are getting the wheels turning, and we can't wait to show you. Come back soon.

What we're up to

Real skills for real kids, taught early and taught plainly. Three big ones:

Tech smarts

Kids who understand today's technology, including AI, and know how to put it to work.

Money smarts

Saving, discipline, and the quiet habits that compound over a lifetime. Started young.

Life smarts

The everyday skills school skips, so kids step into the world ready rather than guessing.

A family promise, renewed

Daniel Santos founded iCare4Kids in 2003 in honor of his mother, Ana Maria, known to everyone as Neneda, so her dream of helping children could keep going. The charity went quiet during her illness, and it is being revived now with a single focus: preparing the next generation to thrive.

5% of every sale at Neneda, our family's wedding-planning brand, supports iCare4Kids. Buying from Neneda is not a tax-deductible donation. Neneda makes the donation.